That's cool. I like good "natural" food. I also like to know what's in my food, both in terms of ingredients and calories.
For this, the Kogi folks think I'm a Nazi (no, really, they use the word "Nazi").
This post caught my eye today. For the "tl;dr" among you, it basically says that our food is so good, so awesome, and is made with so much love that we're not going to tell you how many calories it has. In fact, just the fact that you ask us nicely about the calories fills us with rage. How dare you - you wouldn't ask your grandma about it, because she's awesome too. Just the fact that you ask means you're comparing us to lowly fast food, and that's insulting, and you're a horrible person. So stop caring about calories, all you need to know is we're awesome.
(Interpretation mine. I find the original post even more insulting than what I wrote, however.)
Yeah, Kogi - fuck you.
People eat for different reasons, and lots of people, on lots of different kinds of diets (both weight-loss and health related) NEED to know the calories, sodium, or other chemistry-related aspects of their food. Otherwise, they have to skip it. Yes, they want "natural" food. Yes, they want their food to come from good sources. But they need to know this information so they know which of your items they can enjoy, or which they have to portion out and share with friends.
This goes beyond calories. Folks on restricted sodium diets have to know what they're eating. Others need to know how much fat is in their food. Contrary to your idealistic and insulting blog post, these people aren't bound by a "Nazi straight jacket" of nutritional information listings, they just want to know what's in their food - otherwise, they can't eat it at all.
You're growing, Kogi. You've got four trucks and your Culver City kitchen. You're getting national exposure, and people line up for hours to get a taco. That means, eventually, that you'll have to grow up too, and stop insulting people who want to eat your food.